Bet you thought we forgot!
By now you all should have the two required text books for the class. This reading will be from Adrian Shaughnessy’s Graphic Design: A User’s Manual. Please choose TWO sections from the following list to read. You will provide a one-paragraph (100-word minimum) summary of EACH of the two sections you chose.
What was the main point of the article? How does it relate to your own practice? Does is relate to the work you’re doing in class right now?
This should be good. The sections are short, they’re to the point, and they’re relevant to your practice as a graphic designer. Please print out your responses, double-spaced, and bring them to class. This reading response is due TUESDAY, FEBRUARY 14.
Art vs. Design
Fashions in design
Here’s a re-cap. Most of this is on your project sheets that we gave out last week, so reference those if you need clarification!
THURSDAY FEBRUARY 2 by 6:40 pm
(This already happened! If you haven’t done it, do it now!)
Make your artist/album choice and post it to Flickr. Make ONE choice.
MONDAY FEBRUARY 6 by 5pm
Post documentation of your research trip to the record store.
TUESDAY FEBRUARY 7 by 6:40 pm
Bring to class:
• 10 thumbnail sketches for each of your two formats (20 total)
This means you must have decided on your formats already! CD? Record? Tape?
•Mood board(s) for your project. At least one 11”x17” (or two 8.5” x 11”), FILLE TO THE BRIM!
• Project brief statement: This is your description of your plan. You’re essentially setting an assignment for yourself. Your project brief statement must answer the following questions: Who is your artist and what type of music do they play? What are some key words, concepts or stories associated with your artist? What is your plan for your album cover? How are you going to execute it? What types of illustration methods will you implement? (It’s okay if you have a couple of ideas.) How will you make your typography? How will you tell a story across the two formats?
• Laptop and/or sketchbook and materials. We will be working in class. Be ready to work with whatever supplies you need!
We’ll talk more about what’s due on Thursday in class.
Good luck this weekend! Email us if you have any questions. Keep looking at Tumblr for good inspiration.
We wrote all this on the board, but let’s re-cap so you’re all 100% positive what you need for Tuesday.
Your TYPE-ONLY solution, trimmed and mounted*
Your TYPE-AND-IMAGE solution, trimmed and mounted*
Be neat. Pay attention to craft. Print multiple copies before you start mounting. Plan your layout, do some math beforehand to know what size your borders should be. Leave space between your frames. Get a new X-acto blade. Use a straight edge. Use spray mount or rubber cement. If you mess it up, do it over.
Remember, your frames must be a 4:3 or a 16:9 aspect ratio.
*Please include on a label on the back: Your name, Project #1, ART 224, Winter 2012, Will and Nicole
Your process book
This should contain all of your sketches, mood boards, iterations, edits and experiments. Organize it chronologically so we can see your progression. Print out ALL OF YOUR PROCESS. If we can’t see it, we don’t know you did it.
Your rationale paper
Remember to explain WHAT and WHY. There shouldn’t be any explanation of WHAT you did unless you explain WHY. Conversely, if you’re discussing your solution’s concepts, make sure you explain WHAT you did to get them across. This paper should be between one and two pages, and be 10pt type, double-spaced. Print double-sided if you can but if not, staple your two pages together. Please include at the top of your page: Your name, Rationale Paper, Project #1, ART 224, Winter 2012, Will and Nicole
Remember, if you put time and care into your project, we’ll know. Impress us. Do your good work justice by presenting it well. And GOOD LUCK! We’re excited to see your final work.
Poster by Anthony Burrill.
Twelve frames for each direction (24 total)
These frames need to tell your story. When we look at your work on Tuesday, we need to be able to understand:
- The progression of your title sequence. What is the order of frames?
- The way movement functions in your title sequence. How are the frames changing over time?
- The style/manner in which you will execute your title sequence storyboard. Are you illustrating? Using photography? Making typography out of chewing gum? There should be no need for the question “How are you going to render this?” TRY IT OUT.
Essentially, you are melding the two parts of process that you brought to class on Thursday: the sketches of the sequence of frames and the sample frames. Put them together.
Typography experimentation for the title frame (2 iterations for each direction, 4 iterations total)
We want to see that you’ve been testing out different typographic methods. Both directions, type-only and type-and-image, rely on smart, relevant typographic solutions. Test out different methods. If you try more than two iterations, BRING THEM ALL!
And finally, a note on critique, responsibility and working hard.
YOU MUST DO WORK IN THIS CLASS. IT WILL PAY OFF, WE PROMISE. In order to make good final projects, you must engage in a process. Some students came to class on Thursday without the required homework to share during critique. This is only hurting you. You will be marked down for participation and process work, and your final grades will suffer. Not only will your grades suffer, but your work will suffer. Process is critical. Don’t get behind. Work hard!
For those of you who came prepared with the assignment, thank you. Nice work. Keep it up.
See you in class on Tuesday!
H O M E W O R K
Just so you have reference, here is what is due tomorrow night.
Two sequence sketches (12 frames each, one for each direction)
Please sketch out the progression of your title sequence. You’re storyboarding your storyboard. You will need to have 12 frames for each solution. These can be rough sketches, but must include: the film’s title, the major actors/actresses, and the film’s director. (<—-That information is required in each title sequence.) Include additional information/text if you want or if it supports your solution. DO ONE FOR YOUR TYPE-ONLY DIRECTION AND ONE FOR YOUR TYPE-AND-IMAGE DIRECTION.
These can be on 8.5” x 11” paper, drawn however you like. Do more than two if you want!
Two sample frames for each direction (4 sample frames total)
Now is the time to try out your intended technique. Use the method of typography, illustration, photography, collage, etc. that you plan to use for your final solution. By no means do these need to be 100% finished, but must be more complete than your sequence sketches. Use color, use the computer, convey your intentions the best you can. No pencil sketches.
If you’re still experimenting with methods, the two frames can explore different options for each solution. But if you know what you’re going to do, then make two frames for the same direction. DO TWO FOR YOUR TYPE-ONLY DIRECTION AND TWO FOR YOUR TYPE-AND-IMAGE DIRECTION.
Please print each frame on its own 8.5” x 11” paper. It is up to you whether you want to do Full Size aspect ratio (4:3) or a Widescreen aspect ratio (16:9), but you must remain consistent throughout the project.
F L I C K R
Make sure to post all of your process work to Flickr. Remember, YOU CAN’T POST TOO MUCH. In addition to just uploading your files to your own Flickr stream, make sure you add your images to the class Flickr pool. Go to the image you uploaded, and select from the Actions menu, “Add to group.” Add it to the Winter 224 group.